Brand Essay Examples

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Essay on Employer Branding Initiatives of the U.S. Army and Attraction of Potential Employees

Since 1973, the U.S. Army has been known for its efforts in encouraging willing people to take up different careers with the organization. Nevertheless, in the early 2000...
3 Pages 
(586 Words)

Low-Cost Carriers Motivational Factors - Paper Example

Undoubtedly, transportation has in the recent past played an integral role in the tourism industry. Air transport, in particular, has been a necessity whereby people trav...
7 Pages 
(1816 Words)

The Field of Employer Branding - Research Paper Example

AbstractThe field of employer branding is one of the most recent areas of concern in the corporate sector. Most corporate ventures have resorted to presenting themselves...
6 Pages 
(1493 Words)

Why People Buy Luxury Brand Products - The Psychological Motivation Needs of Women in Emerging Islamic Countries

According to Mooro (2016), Muslim women have been interested in fashion, especially luxury brands, for years, but only recently have designers recognized this...
4 Pages 
(995 Words)

Promotion and Digital Media: SONY, Pizza Hut, Red Bull

Explain how these organizations make use of digital media to represent their brand to specific segments of the market. Describe the symbols each of these organizations em...
4 Pages 
(841 Words)

Paper Example on Samsung Company: Global Economic Environment and Marketing

Samsung Mobile Company is one of the best mobile phone manufacturers in the world. The operation of the Company is influenced by various economic, environmental factors....
7 Pages 
(1838 Words)

Paper Example on Brand and Marketing Mix

Marketing mix is a tool, place is a key term in the mix since it involves the activities that avails the brand to the consumers. It involves location and logistics that t...
2 Pages 
(472 Words)

Customers Attitude Towards Electronic Word of Mouth and Its Effects on Brand Equity: Comparative Study

The recent advancements in the internet technology have changed the way people communicate from the conventional to virtual frameworks. This has led to the em...
7 Pages 
(1745 Words)

The Burberry Capsule Collection - Paper Example

Burberry used to be a family-controlled enterprise until the year 1955 when it was incorporated. The fashion house is known for dressing some of the most prestigious peop...
5 Pages 
(1371 Words)

Case Study: Brand Name Change

The company recently changed its brand name and knowledge of the effect of the rebranding on the customers perceived satisfaction with its products is necessary. Custome...
7 Pages 
(1754 Words)