Essay on Employer Branding Initiatives of the U.S. Army and Attraction of Potential Employees
Since 1973, the U.S. Army has been known for its efforts in encouraging willing people to take up different careers with the organization. Nevertheless, in the early 2000...
Low-Cost Carriers Motivational Factors - Paper Example
Undoubtedly, transportation has in the recent past played an integral role in the tourism industry. Air transport, in particular, has been a necessity whereby people trav...
The Field of Employer Branding - Research Paper Example
AbstractThe field of employer branding is one of the most recent areas of concern in the corporate sector. Most corporate ventures have resorted to presenting themselves...
Why People Buy Luxury Brand Products - The Psychological Motivation Needs of Women in Emerging Islamic Countries
According to Mooro (2016), Muslim women have been interested in fashion, especially luxury brands, for years, but only recently have designers recognized this...
Promotion and Digital Media: SONY, Pizza Hut, Red Bull
Explain how these organizations make use of digital media to represent their brand to specific segments of the market. Describe the symbols each of these organizations em...
Paper Example on Samsung Company: Global Economic Environment and Marketing
Samsung Mobile Company is one of the best mobile phone manufacturers in the world. The operation of the Company is influenced by various economic, environmental factors....
Paper Example on Brand and Marketing Mix
Marketing mix is a tool, place is a key term in the mix since it involves the activities that avails the brand to the consumers. It involves location and logistics that t...
Customers Attitude Towards Electronic Word of Mouth and Its Effects on Brand Equity: Comparative Study
The recent advancements in the internet technology have changed the way people communicate from the conventional to virtual frameworks. This has led to the em...
The Burberry Capsule Collection - Paper Example
Burberry used to be a family-controlled enterprise until the year 1955 when it was incorporated. The fashion house is known for dressing some of the most prestigious peop...
Case Study: Brand Name Change
The company recently changed its brand name and knowledge of the effect of the rebranding on the customers perceived satisfaction with its products is necessary. Custome...