Siemens Healthineers is a global company with several operating segments. Considering the companys strategy of leveraging technology to achieve low costs, the matrix organizational structure could be appropriate because it helps enhance the efficiency of resource utilization. Figure one shows the organization structure. In the structure, the chief executive officer oversees the strategic direction of the company and he/she has the overall responsibility for the implementation of strategic initiatives. There are four functional areas research and development, finance, operations and marketing.
The head of each functional area reports to the CEO and the managers of the six divisional areas. In addition, each functional area head is responsible for the implementation of tactical and operational strategies that support the overall strategic objectives the firm is pursuing. The functional area heads also report to the divisional managers. The divisional managers oversee activities in the functional areas, besides providing guidance on the strategies and tactics the six divisions employ to support the corporate strategy. Divisional managers also report to the chief executive officer.
Figure 1: Organization Structure
Chief Executive Officer
Services
Ultrasound
Head of operations
Head of marketing
Head of finance
Head of research & development
Diagnostic Imaging
Laboratory Diagnostics
Advanced Therapies
Care diagnostics
Problem 2: Operations Chart
Strategic Plan (Vision): Extending the market presence by opening up the educational platform as a virtual environment for customers
Primary Goals/Objectives:
Developing low-cost technologies that will help the company sustain the virtual, customer environment
Enhancing the customer experience through the educational opportunities offered on the virtual platform
Year 1 Year 2 Year3
Goal/Objective (How will you reach your strategic initiative?)
Ensuring the costs of running the virtual platform remain within sustainable levels
Building attractive features into the virtual platform to enhance the customer experience
Goal/Objective (How will you reach your strategic initiative?)
Ensuring the costs of running the virtual platform remain within sustainable levels
Building attractive features into the virtual platform to enhance the customer experience
Goal/Objectives (How will you reach your strategic initiative?)
Ensuring the costs of running the virtual platform remain within sustainable levels
Building attractive features into the virtual platform to enhance the customer experience
Operational Issues (Consider problems that might arise and the importance of contingency planning)
Costs of developing the virtual platform might exceed sustainable levels
Customers might not find the features of the platform appealing
Operational Issues (Consider problems that might arise and the importance of contingency planning)
Costs of developing the virtual platform might exceed sustainable levels
Customers might not find the features of the platform appealing
Operational Issues (Consider problems that might arise and the importance of contingency planning)
Costs of developing the virtual platform might exceed sustainable levels
Customers might not find the features of the platform appealing
Human Resources (How will you address staffing needs and organizational growth?)
Hiring additional staff with the skills demanded by the strategic initiative
Training current staff to upgrade their skills
Human Resources Issues (How will you address staffing needs and organizational growth?)
Hiring additional staff with the skills demanded by the strategic initiative
Training current staff to upgrade their skills
Human Resources Issues (How will you address staffing needs and organizational growth?)
Hiring additional staff with the skills demanded by the strategic initiative
Training current staff to upgrade their skills
Supply Chain (How and where will you acquire resources?)
Partnering with downstream vendors to obtain low-cost supplies
Supply Chain (How and where will you acquire resources?)
Partnering with downstream vendors to obtain low-cost supplies
Supply Chain (How and where will you acquire resources?)
Partnering with downstream vendors to obtain low-cost supplies
Marketing(Consider 4 Ps and Is, target market, pricing, brand value, and CSR)
An aggressive promotional campaign will be undertaken to sensitize customers about the virtual platform
The platform will have features that the customers find appealing
The platform will be designed such that it will be easy for customers to access it from different types of devices
Keeping the costs of running the platform within sustainable levels will help keep prices low
Marketing (Consider 4 Ps and Is, target market, pricing, brand value, and CSR)
An aggressive promotional campaign will be undertaken to sensitize customers about the virtual platform
The platform will have features that the customers find appealing
The platform will be designed such that it will be easy for customers to access it from different types of devices
Keeping the costs of running the platform within sustainable levels will help keep prices low
Marketing (Consider 4 Ps and Is, target market, pricing, brand value, and CSR)
An aggressive promotional campaign will be undertaken to sensitize customers about the virtual platform
The platform will have features that the customers find appealing
The platform will be designed such that it will be easy for customers to access it from different types of devices
Keeping the costs of running the platform within sustainable levels will help keep prices low
Value Chain (How does your firm add value to primary and support activities in the value chain?)
The platform transforms the inputs from some downstream vendors into a platform that helps customers undergo an enriching educational experience
Value Chain (How does your firm add value to primary and support activities in the value chain?)
The platform transforms the inputs from some downstream vendors into a platform that helps customers undergo an enriching educational experience Value Chain (How does your firm add value to primary and support activities in the value chain?)
The platform transforms the inputs from some downstream vendors into a platform that helps customers undergo an enriching educational experience
Leadership (Leadership methodology and any bias you may have.)
Authority will be delegated to divisional heads to enable them adapt pursue strategies most suited to their divisions contextual circumstances
Leadership (Leadership methodology and any biasyou may have.)
Authority will be delegated to divisional heads to enable them adapt pursue strategies most suited to their divisions contextual circumstances
Leadership (Leadership methodology and any basis you may have.)
Authority will be delegated to divisional heads to enable them adapt pursue strategies most suited to their divisions contextual circumstances
Ethics &Sustainability (What are the ethical considerations related to your identified goal/objective)
Key ethical issue is the potential for misleading customers through the deliberate misrepresentation of facts and information
Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)
Key ethical issue is the potential for misleading customers through the deliberate misrepresentation of facts and information
Ethics & Sustainability(What are the ethical considerations related to your identified goal/objective)
Key ethical issue is the potential for misleading customers through the deliberate misrepresentation of facts and information
Â
Request Removal
If you are the original author of this essay and no longer wish to have it published on the customtermpaperwriting.org website, please click below to request its removal:
