Why People Buy Luxury Brand Products - The Psychological Motivation Needs of Women in Emerging Islamic Countries
According to Mooro (2016), Muslim women have been interested in fashion, especially luxury brands, for years, but only recently have designers recognized this...
Essay on Celebrity Endorsement and Its Impact on the Consumers Purchasing Behavior
The utilization of celebrity endearment has become popular in recent time. Celebrities have become pervasive elements in the marketing industries, especially in the sub-Saharan Africa, improving the bra...
Family Mart Shoppers Behaviour and Purchase Intention
Family Mart is a convenient multinational store. The organization runs a chain of stores in Japan and South Korea. Consumer goods is the primary focus of Family Mart and...