There is different content that is available on online media and due to the different changes in technology most of the content is currently found online. The use of online content has grown over the past few years due to the rise of the number of online users over the past few years hence the content that his uploaded online keeps increases daily. Users within different areas of the world are in a position to access the different content online via their mobile phones or computers hence reducing the effort needed to access this content. The online content has less restriction on the amount that can be uploaded hence makes it way better for the upload of different content to communicate with different audience that may be interests. the increase in the number of people with the ability to access the online content has led to the rise of more content which is posted online and different parties have realized this and hence more content is posted online.
Online content has had a number of influences on the nature of content that the people. Online content has become too much and the identification from the actual news from the fake news has become another worth addressing issue in the online content. Most people tend to trust the online content more though as compared to the other sourced due to less limitations or filters with this content as compare to other media structures (Messing, S. and Westwood, S.J., 2014). This has been seen to happen due to the little regulations imposes on the online uploaded content for instance in the social media platforms. The platforms do not filter the type on content that is uploaded and hence most people tend to trust this more. This factored also has its down side where the online content has less means of validating hence any one can upload the content they feel like uploading and hence may confuse the audience with fake information that has been uploaded (Scott, D.M., 2015). It is up to the viewers to know how to separate the fake news from the real information which has become a major issue due the large volumes of information uploaded online.
The online uploaded content on online media has had serious effect in communication since it is one of the easiest modes of communication. Any information uploaded can be accessed by any one from any part of the world hence the uploaded content reaches so many people within the same time. With the advancement in technology for example the social media people can communicate from different parts of the world with ease hence the uploaded content has widened the population reached by this information. A good example is an issues which took place over the internet and escalated in different parts of the world (Gomez Rodriguez, M. et al., 2013). The issue was on the harassment of the black community in America by the police. The issue escalated from different content that was uploaded to different social media platform, this information was uploaded with the intent to communicate to the world and expose the different challenges the black community go through. The purpose of this information was met with serious attention and led to the whole world response. This shows the effectiveness of this communication. The message from the example reached the viewers in the same manner and brought about the same response or reaction which is a clear application of the magic bullet theory. From the example given most of the viewers felt that the police were wrong to handle the black community in the manner the message had depicted which led to the rise of the #blacklifesmatter movement in most parts of the world.
The media channel that is involved in uploading content is the internet and this field has greatly evolved over the past few years due to advancement in technology. Different people all over the world have the ability to access the internet and at high speeds to fiber connectivity technologies which have been established all over the world. The social media for instance has grown to serious limits where everyone is connected to a particular social media platform and in every platform content is uploaded by different users for different reasons. Assess to this information is easy and with less limitations hence making it possible for the audience to view and react to this information easily (Buckingham, D. and Willett, R. eds., 2013). Different technologies such as the mobile phones have been advanced hence anyone with a mobile phone has the ability to access the internet and access the different uploaded content in relation to their needs. The major problem that has been associated to this is lack of control over the uploaded information which has brought about the increase in the amount of fake news within the media channel. Trying to identify the fake from the real news has become harder due to the increased amount of uploaded information. While on the other hand lack of these filters has brought the audience closer to the truth on different matters since the information for instance news information uploaded in these platforms has less bias or filters (Harlow, S., 2012). Lack of a monitoring body to filter what is to be uploaded or not, greatly affects the credibility of most of this information although accessing the right channels within the platforms is quite productive in terms of uploaded content.
The audience of uploaded information keeps growing as the number of people with access grows due to the advancement in technology. Access to mobile phones keeps on becoming easier due to the drop in the prices of different mobile phones as well as computers hence the ease of access to the internet keeps changing as well (Duggan, M. and Smith, A., 2015). The uploaded content has also great impact on the audience due to the levels of trust from the different upload sources. For instance, the social media. This has been one of the most influential platforms where the content uploaded shapes the different fashions and styles of the audience (Brossard, D. and Scheufele, D.A., 2013). People where what they are currently seeing uploaded over the internet due to the great influence the social media has had. The audience of uploaded content also have based reactions due to different uploaded content such as the entertainment, music for instance has been one of the most consumed uploaded content and due to these different things such as dressing codes in the content has greatly influenced the audience among other different thing.
Online media has greatly influence the mode of communication in the media sector due to the advancement in technology. The audience on the other hand have embraced this with users of online media increasing daily due to ease of access as well as reliability. Uploaded content creates the online media and the amount of information in online media keeps growing and making the online media more effective and reliable.
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